Food Co. Jump-starts Growth with Return to Core Brands

Client Results Story

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Opportunity

Opportunity

Food Co. had long emphasized profits at the expense of brand equity, product innovation, market leadership and category strategy. The company returned to growth mode by getting back to basics: focusing on its core, promoting hero brands and eliminating weak sellers.

Approach

Approach
  • Focus: Bain helped Food Co. refocus on core and hero brands.
  • Hero brand plans: Bain worked with cross-functional teams—notably including sales and marketing leaders—to institute coordinated plans for hero brands. The plans redirected media spending to these brands, rationalized SKUs and outlined promotion and pricing programs.
  • Retail partnerships: Bain helped launch a new retail partnership to reclaim category leadership.
  • New brand launch: With Bain’s support, Food Co. launched a new brand to address a high-potential customer segment.

Results

Results

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7-month swing in YOY sales change—from -14% to +3%.

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7-month swing in YOY share change—from -2.6% to +0.5%.


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