A full-potential business bumps up the bidding

Executives at a European newspaper company received a purchase bid and asked us how to gauge the full potential of their business. We recommended targeted investments and divestitures that ultimately allowed our client to command a price that was 35 percent higher than the original bid.

EuroMedia, a leading European newspaper company, had recently received a purchase bid from another leading media company.

EuroMedia executives wanted to know how to establish a fair price based on the full potential of their business.
They asked Bain to help them optimize the value of their existing portfolio of businesses in order to obtain the optimal purchase price.

Next Approach

Bain used an analytical matrix to identify key opportunities for each element of EuroMedia's portfolio.

Next Recommendations

Bain recommended that EuroMedia embark on a major corporate restructuring effort to attain its full potential.

Next Results

EuroMedia implemented Bain's recommended full potential strategy and was able to command a purchase price that was 35 percent higher than the original bid.