An auctioneer makes a winning online bid

Client Results Story

Opportunity
FastTalkers, an established industrial equipment auction house, was considering the best strategy to bring its business online. 

Traditional and online auctioneers have succeeded for very different reasons. 
  • Traditional auctioneers focus on depth of offering
    • Experience
    • Relationships 
    • Value-added services
    • Aggregated assets
  • Online auctioneers focus on breadth of offering
    • Anytime, anywhere 
    • Scalability
    • Unaggregated assets
Bain was asked to help FastTalkers migrate to a full potential B2B e-commerce strategy.

View Approach

Approach
The Bain team analyzed the online auction industry and defined how FastTalkers could best compete.

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View Recommendations

Recommendations
Bain recommended that FastTalkers adopt an integrated business model that would provide a unique solution for both sellers and buyers.

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View Results

Results
By implementing Bain's recommendations and working closely together with Bain in various phases of the start-up, FastTalkers rapidly gained sustainable scale and momentum.

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