Capturing OTC-to-prescription switches
A leading player in the global over-the-counter pharmaceuticals market wanted to explore future prescription-to-OTC switches as a source of growth, but the organization wasn't set up to identify and capitalize on those opportunities. Bain helped develop a strategy and a robust process that captures more switch opportunities.
- OTC Co is a leading player in the global OTC market
- OTC Co is interested in exploring future RX to OTC switches as a source of growth
- OTC Co has little organizational alignment around how best to identify and execute upon switch opportunities
View Approach
Develop robust process to that results in more switch opportunities:
View Results
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