Pharma go-to-market strategy

Client Results Story

What company is this? We take our client's confidentiality seriously and don't disclose their names. While the name is changed, the results are real.
  • Leading Global Pharma Company 
  • Pharma market characterized by increasing power of payers and regulators as customers and pressure to sell outcomes instead of pills 
  • Traditional sales and marketing approach of physician detailing less and less effective due to power shifts among potential customers 
  • Top line growth threatened if commercial model not adjusted to dynamically changing market and customer requirements 

View Approach

Anticipate each market's evolution and use this to guide commercial model development:


View Recommendations

Institutionalized, high-impact process for commercial innovation:


View Results

Significant, global evolution of go-to-market strategies:

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