Pharma go-to-market strategy
Client Results Story
A leading global pharmaceutical company feared its growth would be threatened if it didn't adapt to evolving market trends. Bain helped the company develop optimization plans and new go-to-market strategies that it is now rolling out globally.
What company is this?
We take our client's confidentiality seriously and don't disclose their names. While the name is changed, the results are real.
- Leading Global Pharma Company
- Pharma market characterized by increasing power of payers and regulators as customers and pressure to sell outcomes instead of pills
- Traditional sales and marketing approach of physician detailing less and less effective due to power shifts among potential customers
- Top line growth threatened if commercial model not adjusted to dynamically changing market and customer requirements
Anticipate each market's evolution and use this to guide commercial model development:
Institutionalized, high-impact process for commercial innovation:
Significant, global evolution of go-to-market strategies:
How can we help you?
To discuss how our team can help your business achieve true results, please
Related consulting services