Pharma oncology growth strategy

Client Results Story

Opportunity
  • Pharma Co. is a leading player in the oncology market and wants to grow and retain its competitive position 
  • Oncology market is growing, but is increasingly competitive and increasingly impacted by payers/regulators 
  • Pharma Co.'s current portfolio does not support revenue goals within oncology 
  • Project prioritization is complex due to uncertainty of compounds having multiple indications 
  • Existing process and tools are not effective for making strategic trade-offs for single compounds and entire portfolio

View Approach

Approach
Improve the NPD process:


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View Recommendations

Recommendations
Develop a framework to optimize portfolio decisions:


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View Results

Results
Plan developed to close the revenue gap:


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