Pharma oncology growth strategy
A leading player in the oncology market was seeking to grow in the face of increasing competition, regulation and other pressures. Bain created a framework to help the pharmaceutical company optimize its portfolio to support the company's revenue goals, and developed a plan for the company to close the revenue gap by making the most of its existing investments.
- Pharma Co. is a leading player in the oncology market and wants to grow and retain its competitive position
- Oncology market is growing, but is increasingly competitive and increasingly impacted by payers/regulators
- Pharma Co.'s current portfolio does not support revenue goals within oncology
- Project prioritization is complex due to uncertainty of compounds having multiple indications
- Existing process and tools are not effective for making strategic trade-offs for single compounds and entire portfolio
View Approach
Develop a framework to optimize portfolio decisions:
View Results
Plan developed to close the revenue gap:
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