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Marcial Rapela

Partner, Santiago

Marcial Rapela is a partner with Bain & Company and the office head in Bain's Santiago office. 

He is a leader in the firm's Financial Services, Transportation, Performance Improvement and Customer Strategy & Marketing practices. Marcial is also an expert engaged with Bain's Developing Market 100 initiative.

Marcial has more than 12 years of management consulting experience, working with senior executives and management teams to address their most pressing strategic issues. He has worked with top management of large national and multinational groups in several industries such as airlines, consumer goods, transportation and logistics, mining, technology, retail and agrochemicals in Brazil, Chile, Argentina, Mexico, Colombia, Central America, North America and Europe.

Marcial has also led engagements addressing strategic planning, business unit and corporate strategy, internationalization strategy, M&A, corporate and organizational restructuring, operational excellence programs, distribution strategy, customer loyalty, IT, private equity, turnarounds and product portfolio optimization.

Prior to joining Bain in 2002, he worked at International Trade Logistics (ITL), a conglomerate of logistics companies in Argentina, as Operations Manager and Business Development and Marketing Manager. He also worked at a pharmaceutical company in Argentina and a high-tech company in Australia.

Marcial graduated with a degree in Business Administration and Accounting from Universidad de Buenos Aires. He also holds an MBA from Kellogg School of Management at Northwestern University.

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