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      Maureen Burns

      Partner,

      Boston
      Headshot of Maureen Burns
      Get in touch

      About Maureen

      Expertise

      • Brand Strategy
      • Sales and Marketing
      • Digital
      • Financial Services
      • Banking
      • Insurance
      • Purpose

      Maureen Burns is a leader in our Customer practice and, in that role, works extensively with clients on topics related to marketing excellence, the Net Promoter System®, customer journey redesign, and digital transformations across industries.  

      She works with clients to build and implement value creation plans that leverage technology to enhance revenue and reduce cost while creating a better customer and employee experience.

      Maureen is one of our firm's deepest experts on the Net Promoter System® and has led some of our most notable NPS-based transformations. She co-wrote Winning on Purpose: The Unbeatable Strategy of Loving Customers, with Darci Darnell and Fred Reichheld. She is passionate about creating the tools and analytics to enable the new “digital frontline.”  

      Prior to joining us, she was an investment banker with Merrill Lynch and Bank of America. 

      Maureen earned an MBA from Harvard Business School and a bachelor's degree, with honors, from Georgetown University’s School of Foreign Service. 

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      The Customer Confidential Podcast

      Net Promoter System®
      In Business, Good Guys and Gals Really Do Finish First
      Just like the nimble insurgents disrupting their markets, incumbents can deliver outsized shareholder returns by treating customers right—and investing in the systems and tools to earn and measure customer-led growth.
      NetPromoterSystem.com
      What Do You Want to Stand For When This Is All Over?
      Rob Markey talks with Bain partner and customer experience expert Maureen Burns about why companies that empathize with customers and listen to employee feedback will emerge stronger from the Covid-19 pandemic.
      NetPromoterSystem.com

      Recent Insights

      • “Agentic AI in Retail: How Autonomous Shopping Is Redefining the Customer Journey,” Retail Holiday Newsletter,November 2025
      • “AI Won’t Just Cut Costs, It Will Reinvent the Customer Experience,” Brief, November 2025
      • “What Should Retailers Do About AI Shoppers?,” HBR.org,October 2025, Article
      • “How Banks Can Tease Out the Loyalty Metrics That Matter,” Brief, May 2025
      • “Customers Prefer Digital Banks’ Basic Accounts,” Snap Chart, April 2025

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