Dr. Oliver Merkel is a partner in Bain & Company's Johannesburg office and leads Bain's Consumer Products and Retail practices in Africa.
Oliver has more than 15 years of consulting experience, working with leading FMCG companies and retailers to develop innovative business models to better serve African consumers. His work includes route-to-market strategy development, category management and online strategy development. He has worked in more than 15 countries.
Oliver earned a PhD in business administration and economics from the University of St. Gallen in Switzerland and a master's degree in business communication from Berlin University of the Arts.