Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy & Marketing practice. He joined the firm in 1990, and has led assignments in the financial services, retailing, media, professional services, health care, building equipment and food processing industries.
As head of the firm's Customer Strategy and Marketing practice, Rob is one of the firm's experts in developing customer loyalty, new product development and customer service strategies. He has extensive experience with direct marketing, new customer acquisition and cost reduction for clients in the retail banking, credit card and insurance businesses.
Rob leads the NPS Loyalty Forum, a group of senior executives from loyalty-leading companies around the world. He has published numerous articles on various aspects of customer experience and loyalty in publications such as the Harvard Business Review.
Prior to joining Bain, he developed competitive strategy, led business development and served in product marketing for LEXIS/NEXIS and IBM Corporation.
Rob earned an MBA from the Harvard Business School. He is a graduate of Brown University, where he received a Bachelor of Arts degree in Economics. Rob helped found and for nearly a decade served on the Board of Directors of City Year New York.
