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Véronique Pauwels

Partner, Amsterdam

Véronique Pauwels is a partner in Bain & Company’s Amsterdam office. She is the co-leader of the firm’s EMEA Performance Improvement practice, the product leader for the Sustained Cost Transformations product and an expert on marketing cost optimization. Véronique is also a senior member of Bain’s Consumer Products, Customer Strategy & Marketing, Industrial Goods & Services and Telecommunications, Media and Technology practice areas.

Véronique has more than 15 years of experience supporting senior leaders and management teams in addressing their most pressing strategic challenges. Véronique’s industry experience includes engagements with clients in the consumer goods and industrial goods sectors, with a particular focus on construction and building products, and also the telecommunications, media and technology sectors. Within these industries, Véronique has led case teams and partnered with client teams to address growth, turnaround and customer strategy, performance enhancement, procurement, organizational effectiveness and change management.

Beyond Bain Véronique chaired the business working group in the Dutch “Talent naar de Top” diversity initiative, resulting in a government charter signed by more than 150 companies committing to targets increasing the number of top women in business. In 2009, she won the Young Captain Award, a prestigious prize that recognizes talented young Dutch business leaders.

Véronique joined Bain in 1996 and brings a global perspective to her clients based on her experience serving in the firm’s Brussels, Johannesburg, Sydney, Melbourne and London offices.

Véronique earned a Bachelors and Masters degree in civil engineering and a Bachelors degree in psychology from the University of Ghent (Belgium) and all with honors. Véronique also holds an MBA from the Vlerick School of Management (Belgium).

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Bain Partner Véronique Pauwels discusses "Gaining a competitive edge through sustained cost transformation."

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