True North

We ground ourselves in their specific situation and align our actions and incentives with theirs. This ensures our shared ambitions deliver true results.

True North defines the internal values and culture that makes Bain special:

  • Passion for results, completely aligning with our clients for their success
  • Commitment to highest quality, professionalism and ethical standards in everything we do
  • Deep intellectual honesty to tell it like it is, in direct and straightforward language
  • Openness to the 1% possibility that current beliefs could be wrong
  • Practical, "at cause" approaches that focuses on getting the job done and turning decisions to action
  • "One team" attitude, extending trust, respect, and support in all our interactions, to direct our collective energy at winning externally
  • And the perspective to do an excellent job, but not take ourselves too seriously while doing it