Neglected orphans flourish in new homes

Cyrus Jilla, head of Bain & Company's European consumer products practice, says private equity has several advantages over corporate bosses when it comes to reviving brands, including the ability to attract top-notch talent. Orphan brands generally do not attract the best talent in the company, he says, but private equity firms can often find skilled management teams because of their vast management networks and the high compensation they offer.
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