Energy-saving cars move into the spotlight in Geneva

With the automotive industry at whim of precarious economic conditions, auto companies are investing in an array of different technologies that can enable them to meet changing consumer needs in their production lines. One of these new technologies is electric-powered vehicles, aimed at reaching the new market of well-heeled, environmentally conscious buyers. Industry analysts claim that the opportunity to reap the benefits of investing in the mass production of these vehicles exists. "Interesting customer segments are waiting desperately in some cases for these products,'' said Gregor Matthies, a partner at the consultant Bain & Company in Munich.