The idea that businesses should focus on their core is so well
entrenched in corporate culture that it seems surprising that it
can be traced back to a book published less than ten years ago. The
book summing up the philosophy - Profit From The Core - was written
at the height of the internet bubble by two of Mr Ringer's
colleagues at Bain & Company, Chris Zook and James Allen. Times
have changed dramatically since then, so Bain is reissuing the book
for a new era and a new generation of business managers.