Focus on your core: it's the mantra at the heart of every big business success story

The idea that businesses should focus on their core is so well entrenched in corporate culture that it seems surprising that it can be traced back to a book published less than ten years ago. The book summing up the philosophy - Profit From The Core - was written at the height of the internet bubble by two of Mr Ringer's colleagues at Bain & Company, Chris Zook and James Allen. Times have changed dramatically since then, so Bain is reissuing the book for a new era and a new generation of business managers.