Premium car deal fills a hole at Geely

It has yet to be seen whether the recent Geely-Volvo, a convergence of a small car auto manufacturer and a premium car brand, deal will go down in automotive history as just another mergers and acquisitions lemon or an M&A success. According to criteria outlined by Bain & Company, the management consultancy, in a study of why M&A deals succeed or fail, Geely has slim prospects of successfully selling cars in Chinese auto markets with the tarnished American automotive branding with which Volvo is associated.

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