Bain & Company's book reveals how loyalty leaders outgrow competitors 2:1

  • October 24, 2011 Business Intelligence Middle East
Rob Markey and Fred Reichheld's The Ultimate Question 2.0 is featured in a Business Intelligence Middle East article on the success of the Net Promoter system. The author quotes Reichheld, "Bain Fellow and often-acclaimed 'godfather of customer loyalty'. 'What started out as only an idea has become a quiet revolution.'"