Customer profiles: to find meaning in data is more art than science

  • September 20, 2011 Financial Times
By Stephen Pritchard
Bain & Co data management expert, Rasmus Wegener is featured in a Financial Times analysis on the problems regarding data management in the global banking industry. Wegener states, "'having enough data today is not the issue. The issue is what to do with it ... It is more art than science to derive meaningful insights.'"

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