Davos 2013: It's not the trade barriers, it's the supply chains

Bain & Company's Mark Gottfredson discusses the WEF report Enabling Trade, which he co-authored. Gottfredson concludes that "it is a misconception that tariffs are the most important financial barrier to trade... it's the total supply chain cost that matters." Gottfredson quotes the report that, "reducing supply chain barriers to trade could increase GDP up to six times more than removing tariffs."