Volvo says it will begin exporting vehicles made in a factory in southwest China to the United States next month, the first time Chinese-built passenger cars will roll into American showrooms. Given that Volvo's brand is staked on its reputation for safety, analysts said the company will have to tread carefully. "They have a strong enough reputation no matter where they're made. They will have to make sure they don't ruin that perception with any quality issues," said Raymond Tsang, a Shanghai-based partner at Bain & Company.