According to Sarah O'Brien, practice area director for Bain's Global Advanced Analytics practice, it's hard to actually know where companies are in terms of adopting advanced analytics. "It is difficult for anyone to pinpoint specific adoption levels and trends because advanced analytics covers a wide spectrum, from deep predictive and prescriptive modeling to more traditional methods on larger and more various data sets and incorporating more unstructured data," O'Brien said. "I would say while the bleeding edge is something that is challenging for many companies to obtain given their existing capabilities, there is a spectrum – and we do see companies across all industries looking at how they can improve use of analytics."