History of innovation


Results, not reports

Bain was founded in 1973 on the principle that clients should get results—not just reports—from their consultants. We broke the rules by developing customized strategies that helped clients beat their competition. Our teams worked alongside clients to turn recommendations into concrete actions. In the consulting world, our results-driven approach was a unique innovation.

Putting our money where our mouth is

Bain engages in various "tied economics" arrangements with our clients. That allows us to better align our financial incentives with client outcomes. Our people are passionate about creating bottom-line results for clients. Aligned economics arrangements fall right in line with this commitment. We prosper only if the client prospers.

Private equity consulting

Building on the tradition of working for results-oriented owners, Bain pioneered strategic consulting for private equity firms, providing strategic due diligence during acquisition and hands-on performance improvement for portfolio companies.

Next-generation tools

Redefining the consulting industry goes beyond hiring great people. To help our clients stay ahead in this digitally disrupted world, Bain develops and delivers best-in-class tools that enable our best-in-class IP. Our consultants and clients leverage a range of Bain tools, from Big Data analysis and visualization, to PMO (program management organization) and merger-integration tracking, to rapid prototyping and 3-D animation. Our innovative solutions improve efficiency, foster collaboration and unearth new insights—and help our clients extend their own capabilities to ensure long-term success. Technology is yet another way we best serve our clients and help drive superior results.

Advanced Analytics Group

Bain's global team of advanced analytics and data science experts combine cutting-edge techniques with the latest tools and technology to help our case teams and clients identify breakthrough insights that deliver results. Our Advanced Analytics Group team members hold advanced degrees in fields ranging from statistics to applied mathematics to computer sciences and have backgrounds in a variety of fields including data science, market research and academia.

Results Delivery®

More than 70% of major change efforts typically fail. Bain's approach to realizing results helps clients overcome the odds. Our approach to Results Delivery focuses on predicting, measuring and managing risk associated with the change from day one. The result: a considerable increase in the odds of success and the support of Bain experts and dedicated partners within the client's organization focused on achieving it.


Founder's Mentality®

Most fast-growing companies aspire to global leadership in their industries. They often start as insurgents: fast, agile, adaptable. They are focused on customers and their markets and deride complexity. But to win in the long term they need the cost advantages and scale of global incumbents, and in achieving that scale, they lose what we call the Founder's Mentality—the very core strengths and values that helped them succeed.

Bain's Founder's Mentality 100 (FM100) initiative—a close partnership with high-growth companies—and our research on Repeatable Models® provide insights into how companies can maintain or restore their Founder's Mentality.

Net Promoter® System—NPS®

Bain is an innovator in loyalty research. Using our Net Promoter® disciplines, Bain clients develop more promoters who buy more, stay longer, tell their friends and colleagues, and invest their time to help the company improve. Our clients also learn to eliminate defects in their business system, reducing the number of detractors who can sap the life from your customer base.

Bain introduced the Net Promoter® Score, an innovative metric to evaluate the health of our clients' customer assets. NPS measures how likely an organization's customers are to recommend it to family and friends—a strong indicator of a business's growth potential.

Inspirational Leadership

At Bain & Company, being inspiring is as much a part of the company's to ‘our collaborative process with our clients as it a personal development/leadership goal…'., so Bain took a bottom-up approach to find out what makes people within the ranks feel inspired. Our ambition is that, using our approach, everyone experiences, learns and demonstrates more inspirational leadership—transforming our daily interactions and creating differentiated personal assets and professional results. Find out more at www.bainleadership.com.

Bain Digital

Digital disruption can be a self-fulfilling prophecy: a threat to businesses that view it that way, but a rich opportunity for those who see it as a means to deliver on core strategy, delight customers and operate smarter and faster. Our digital experts help companies across all industries, regions and growth stages to determine not what digital will do to them, but what they will do with digital.

Bain Executive Digital Immersion

Digital technology and innovation is not only changing the world around us, but the way in which we work. At Bain Executive Digital Immersion events, occurring two to three times per year, we host our client's senior executives and immerse them in all things digital. We invite disruptive companies, venture capital panels and leading figures in tech and apply their teachings in the form of design thinking, Agile exercises and Bain's own digital transformation roadmap.


Bain Executive Network

More often than not, delivering results requires increasing the quality and capability of a company's human capital—its people. In this context, the members of the Bain Executive Network (BEN) practice act as trusted advisors to clients and senior executives on leadership, enterprise talent strategy and individual career strategy at the executive and board level.

Bain Capital

In 1984, Bill Bain and his partners set out to apply the same results-oriented approach to the private equity market. As a separate company, Bain Capital shares no management or information with Bain & Company. What we do share, however, is our approach to taking on tough business challenges and our commitment to delivering extraordinary results.

The Bridgespan Group

Bain believes that nonprofit organizations should have the same access to results as for-profit businesses. In 2000, this belief launched The Bridgespan Group, the first firm to deliver high-level strategy consulting services to the nonprofit sector. For more information, visit www.bridgespan.org.