Share
Tobacco
250
Personal and household
200
Alcohol
New players take their places
Market cap 1999
150
Market cap shifts by 2015
A new order for old players
100
Turnover of nearly half the list
50
0
It may seem that familiar players always dominate the consumer products industry …
The 20 largest consumer goods companies by market cap in 1999
Food and beverage
$300B
Coca-Cola
Altria
Proctor & Gamble
Unilever
Nestle
Pepsico
Gillette
L’Oréal
Diageo
Anheuser Busch
Kimberly-Clark
British American Tobacco
Colgate-Palmolive
Sara Lee
Campbell's
Heinz
Dannon
Heineken
Cadbury
ConAgra Foods
But in fact, the landscape has changed dramatically over the past 15 years …
Acquired
Anheuser Busch merged with InBev
Split
Privatized
Market cap of consumer goods companies in 2015
AB InBev
Market cap of consumer goods companies in 2015
… reorganizing the list of market cap leaders …
Market cap 1999
… with some disappearing because of acquisitions, splits or privatizations …
AB InBev
Unileaver
Altria
The 20 largest consumer goods companies in 2015
… and new players taking their position among the market cap leaders
Philip Morris
AmBev
SABMiller
Japan Tobacco
Mondeléz
Reckitt Benckiser
Kraft
Henkel
Imperial Tobacco
It may seem that familiar players always dominate the consumer products industry …