Preparing for rapid industry changes
Create and test scenarios
Capitalize on most promising market scenarios
Stock price rises to more than 2x market index

Market rewards long-term planning
Problem:
The media industry was changing quickly, and BroadcastCo wanted to be ready for the future.

BroadcastCo was a stable and profitable company that needed a winning long-term strategy to survive stiffening competition and a fast-shifting market.

The company's business model needed to adapt to the short-term advance of cable networks and the long-term convergence of various media outlets. Bain was asked to develop scenarios for assessing which cable/broadcast models will be the winners and losers in the future. Bain was also asked to evaluate long-term options for the company's entire portfolio.