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| Bain experts publish their research findings in top publications worldwide, and the media reports on Bain's client work and latest thinking. Learn more about Bain's client work and strategic principles in the articles featured in Publications. |
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 How to win in emerging markets
MIT Sloan Management Review 4/7/2008
by Satish Shankar, Charles Ormiston, Nicolas Bloch, Robert Schaus, and Vijay Vishwanath
With growth slowing in the mature markets of North America, Japan, and Western Europe, some consumer goods companies have figured out how to tap into the purchasing power of a new and growing middle class in the emerging markets of Asia, Latin America and Eastern Europe. In this mostly uncharted terrain, the right strategies separate the winners from the losers.
Distribution lessons from mom and pop
Harvard Business Review 4/7/2008
by Carlos Niezen and Julio Rodriguez
Even though many big-box chains have penetrated major cities in Latin America, the fact remains that as much as 80% of the world's population still shops at the local convenience store. If you want your international growth strategy to succeed, you have to figure out mom and pop channels.
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