Brand Strategy

brand-strategy-graphic

WHY BAIN:

  • Bain invented the Net Promoter System® for building customer loyalty—no one understands the link between advocacy and brand success better.
  • Our groundbreaking Elements of Value work, published in Harvard Business Review, defined for the first time what customers truly value about brands, products and services.
  • Bain has been a brand strategy pioneer for more than 30 years, helping hundreds of companies across industries, geographies and stages in the brand's life cycle.
  • Our expertise in brand strategy is an important part of our broader expertise in business strategy—you cannot build a strong brand on an under performing business.

The Results You Can expect:

brand-strategy-growth-icon
Growth: Seize market share and raise revenues.


brand-strategy-advocacy-icon
Advocacy: Turn your customers into brand fans who sing the praises of your products and services.


brand-strategy-intimacy-icon
Intimacy: Gain a deep understanding of how to deliver what your customers want—because they care enough about your brand to tell you.

brand-strategy-measureability-icon
Measurability: Anchor your approach in economic metrics based on your customers’ lifetime value.


brand-strategy-alignment-icon
Alignment: Sync your brand strategy with your business strategy.


brand-strategy-longevity-icon
Longevity: Build a repeatable strategy that works for your brand over the long term.


Contact us for help

Experts
Insights