Consulting Service

Sales & Marketing

Put customers first to power your growth

Our Impact

2-4x

increase in top-line growth rate

10 p.p.

uplift in commercial productivity

25%

top-line growth from improved price realization

We help you achieve sustainable, organic growth by putting your customers at the center of your company’s sales and marketing strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint.

From our breakthrough research on customer loyalty to our proven approach to customer journeys, our marketing & sales consulting experts offer the insights, tools, and experience needed to realize your full potential. That includes our Net Promoter System℠, the gold standard in frameworks for measuring customer loyalty and maximizing its power for your bottom line.

We don’t just help your organization develop a rock-solid strategy; our team will help you execute on every ambition, providing the tools, diagnostics and benchmarks necessary to transform how you serve your customers and earn their lasting devotion.

How We Can Help

Brand Strategy

Forge a strong connection between brand strategy and business strategy

Modern Marketing

Quickly begin delivering the right messages to your customers and building the skills of your team.

Product & Portfolio Management

Reimagine what you offer and how you provide it

Pricing Optimization

Set and get the right price, every time

Go-to-Market Strategy

Enhance every element of your commercial functions to deliver top and bottom line growth

Customer Experience

Deliver a triple play of results: happier customers, employees and shareholders

Sales Management

Even the best commercial strategies won’t get results if the front line can’t execute. We help you hire, train, and motivate sales teams that deliver an outstanding performance.

Customer Insights & Segmentation

Build the most effective customer segmentation capabilities—those that allow your company to allocate scarce resources where they'll deliver the highest payoff.

AI in Sales & Marketing

AI can handle tasks that free up salespeople and marketers to spend more time with customers; early successes show 30% or better improvement in win rates. We can help you:

• Get the most from AI by re-imagining sales processes rather than just automating existing ones
• Determine the most promising areas across the sales life cycle, concentrating on 25 high-potential use cases
• Focus on six actions that ensure you move quickly from pilots to scale

How generative and agentic AI can transform sales

Real Outcomes

We’ve worked with leading companies in virtually all industries, from consumer products and retail to banking, energy, education, sports, and more, to effectively test and scale AI. Our clients have achieved double-digit improvements in customer retention, productivity, time to market, and many other critical performance metrics.

See how we’re helping global industry leaders win with AI

How We Help

We’ll help you transform your sales function by addressing every facet of successful AI deployment, from process redesign to technology integration, data cleansing, test and learn, executive sponsorship, and more.

Learn more about our AI approach