Marketing & Brand Strategy

What we do
Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.

As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. Bain's approach to brand management, marketing mix and resource allocation more than doubles revenue growth rates.

We begin by mapping the market share and profit position of the client's brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.

Effective marketing organization and processes
We develop insights that work for our clients. Our approach and recommendations are highly customized and lead to practical actions. Read some of our experts' perspectives on important issues—for our clients and their industries.
Our team

We have a dedicated team of experts that we deploy around the globe to focus on marketing and brand strategy opportunities.

Our leadership team

  • Eric
  • Eric Almquist

    Leader in Bain’s Marketing and Brand Strategy group


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  • Tamar D.
  • Tamar D. Dor-Ner

    Leader in Bain’s Marketing and Brand Strategy group


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In addition to the leaders listed above, we have an extensive and diverse team of experts ready to serve the needs of clients worldwide. Please contact us to submit a business inquiry.