Pricing

What we do
Few levers have as much power to influence profitability as pricing does. For a typical company, a one percent increase in price boosts profits two to three times as much as a one percent increase in sales volume.

Yet pricing capabilities are underdeveloped in most companies. Real challenges cause companies to fail or simply shy away from addressing pricing strategy. We work with clients to improve pricing strategy and manage pricing over the long term.

We work with clients to uncover key near-term opportunities—these quick wins alone generate an attractive payback to build momentum for change. Value erodes, however, when important long-term capabilities, which account for 80% of value, are ignored.
Our approach
We approach pricing strategy by industry, market, product and transaction. We identify how customizing prices across markets and products can affect buying behavior and differentiate offerings. Working jointly with a client team, we identify pricing opportunities and build sustainable capabilities and repeatable processes to generate benefits today and tomorrow.
Our team

We work as an integrated part of your team, from frontline to C-suite, to deliver true results and make the changes stick. We have a dedicated group of experts that we deploy around the globe to focus on pricing opportunities.

Our leadership team

  • Stephen
  • Stephen Mewborn

    Pricing Product Leader

    Chicago

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  • Ouriel
  • Ouriel Lancry

    Leader of Bain's Americas Strategy practice

    Chicago

    View profile
  • Lee
  • Lee Delaney

    Leader of Bain's Americas Consumer Products practice

    Boston

    View profile


We have an extensive and diverse team of experts ready to serve the needs of clients worldwide. Please contact us to submit a business inquiry.