Product & Category Management

What we do

Our approach doesn't entail just a onetime product fix; we also work to improve the ongoing product-development process. We focus on breaking down barriers to innovation. A Bain survey showed that while 80 percent of CEOs rate "becoming more innovative" in their top three priorities, two-thirds were not satisfied with their company's level of innovation. We help clients bridge that gap.

We set up two main work streams: one for creating the product itself, and one for improving the product development process. Our approach focuses on addressing four common development problems: vague objectives with no link to customer needs, weak decisions, too many minor projects and resources spread too thinly.

Our team

We have a dedicated team of experts that we deploy around the globe to focus on customer insights and segmentation opportunities. We work as an integrated part of your team, from frontline to C-suite, to deliver true results and make the changes stick.

Our leadership team

  • Miltiadis
  • Miltiadis Athanassiou

    Product & Category Management Expert

    Zurich

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  • Eileen
  • Eileen Shy

    Product & Category Management Expert

    New York

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  • Mario
  • Mario Haeuptli

    Product & Category Management Expert

    Zurich

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  • David
  • David Cooper

    Product & Category Management Expert

    New York

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  • Dan
  • Dan Haas

    Product & Category Management Expert

    Zurich

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  • Nicolas
  • Nicolas Bloch

    Product & Category Management Expert

    Brussels

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  • Marc-André
  • Marc-André Kamel

    Product & Category Management Expert

    Paris

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  • Melanie
  • Melanie Sanders

    Product & Category Management Expert

    Melbourne

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In addition to the leaders listed above, we have an extensive and diverse team of experts ready to serve the needs of clients worldwide. Please contact us to submit a business inquiry.