Bain's Founder's Mentality 100 (FM100) initiative—a close partnership with high-growth companies—and our research on Repeatable Models® provide insights into how companies can maintain or restore their Founder's Mentality®.
For insurgent companies, this means avoiding the forces that push them west toward the incumbent quadrant. We call these forces the "westward winds" and they include leadership and talent challenges, losing touch with the front line and eroding accountability. The six steps on the journey north help incumbents achieve the benefits of scale without sacrificing their Founder’s Mentality.
Just as insurgent companies encounter a predictable set of forces that erode Founder's Mentality as they grow, companies that already have achieved scale and scope at the cost of their Founder's Mentality find themselves subject to forces that threaten to turn the power of incumbency into the pain of bureaucracy. We refer to these forces as the "southward winds", including unchecked complexity, losing a sense of mission, matrix challenges and a fragmented customer experience. The path for incumbents and struggling bureaucracies is clear: maintain, or recreate, the benefits of scale and rediscover the Founder’s Mentality. We think this is best done through Repeatable Models.
With more than 40 years of strategy experience and deep industry expertise, we help incumbents, insurgents and companies in between counteract the westward and southward winds and stay on the path to industry leadership and profitable, sustainable growth.