Industry
Consumer Products
Consumer Products
Scale still matters, but it’s not enough
Our Experience
~6,000
engagements over the past decade
>80%
of the world’s top 50 CPG companies have worked with us
350+
global partners plus 245+ experts
The consumer products industry has faced a relentless wave of disruption—from a global pandemic to inflation, supply chain breakdowns, and mounting environmental pressure. Category volumes remain soft. Pricing power is hitting its limit. And consumer behavior keeps evolving, while private label and insurgent brands gain traction across the globe.
But the best consumer packaged goods companies (CPGs) aren’t standing still. They’re leveraging technology, streamlining portfolios, and reinventing their go-to-market models to outpace the competition. Our consumer products consulting expertise enables you to navigate complexity, anticipate risk, and unlock new sources of growth.
On your journey to full potential, we can help you:
- Rethink your growth algorithm by maximizing current profit pools—through superior execution and a sharper understanding of consumer shifts—while making bold portfolio moves that expand existing categories or unlock entirely new ones
- Reinvent for sustained productivity gains by simplifying today’s portfolio and operating model, strengthening supply chain resilience, and sharpening the strategic focus for tomorrow’s business
- Redefine an AI-led and technology-driven model by honing your ability to roll out value-generating digital tools at scale today and reimagining your entire business for tomorrow
- Build sustainability into your strategy, making a challenge an opportunity
Our clients include companies in the food, beverage, personal and household care, consumer durables, luxury goods, apparel and footwear, recreational products, and over-the-counter medicines sectors. The breadth of our experience and expertise, combined with our broad ecosystem of best-in-class partners, ensures that we tailor powerful solutions that meet your exact needs.
Our Consumer Products Services
Our Consumer Products Services
Consumer-led Brand Growth
A powerful, data-driven solution that puts consumers at the heart of your growth strategy. Discover how the Bain Brand Accelerator can help you break free from a category view of the world, refocus on consumers’ needs, grow and nurture brands through multi-year value creation plans, and much more.
Commercial Excellence
Navigate the tectonic shifts in retail to accelerate growth. We work with you across five distinct pillars of commercial excellence to identify the true sources of value and deliver on them. We also help you transform your organizational operating model and enhance your technology capabilities to support your commercial excellence strategy.
Digitalization in Consumer Products
Become a digital performance leader by fusing technology, data, and organizational design. We help hundreds of CPG companies develop best-in-class digital strategies that direct your investments to the priority initiatives that will generate the most value.
AI in Consumer Products
AI is helping CPGs make smarter, faster decisions across the value chain, including:
• Identifying the next high-potential ingredient or product
• Fine-tuning their SKU mix
• Honing their promotion strategy
• Boosting e-commerce sales
From accelerating digital content creation to personalizing customer service, AI helps CPGs better understand and connect with consumers while driving more informed decision making on the back end.
Real Outcomes
Through our alliance with OpenAI, we helped The Coca-Cola Company become the first company in the world to combine GPT-4 and DALL-E for its AI-driven content creation platform, “Create Real Magic.”
How We Help
We’ll help you use AI to sharpen commercial planning and decision making, create joint value through AI-powered predictive revenue growth management, perfect data-driven in-store execution, and personalize your messaging to consumers.
