Publications

  • Cracking the code of innovation

    August 19, 2013 | Bain BothBrain® Innovation | Forbes.com

    Companies that are innovation leaders grow faster, enjoy greater employee loyalty, and are better at making and executing decisions. What do such companies know that their competitors don't? They build a system of innovation around five different components, ensuring they have the structure in

  • Innovation in turbulent times

    May 31, 2009 | Strategy | Harvard Business Review

    Too few businesses have creative, right-brain types in leadership positions. That leaves innovation especially vulnerable to unwise cost cutting during hard times. Decisions about slashing versus retaining projects are made by analytic, left-brain leaders unsuited to evaluating innovation

  • Building an innovation platform

    April 30, 2007 | Consumer Products | European Business Forum

    Consumer goods companies typically look to innovation to open new streams of revenue, stay ahead of competitors and justify price increases. But nine out of 10 innovations die in the pipeline, and about three-quarters fail after launch.

  • Lessons from the giant slayers

    May 31, 2005 | Customer Strategy & Marketing | Strategy & Innovation

    The concept of barriers to entry is, perhaps, the most daunting proposition an innovator must face. Incumbent companies run by deep, experienced management teams dominate almost every industry. Yet, time and again, upstarts find a way to prevail. How do they create disruption?

  • Open-market innovation

    September 30, 2002 | Fundamentals of Growth | Harvard Business Review

    Companies in many industries are feeling immense pressure to improve their ability to innovate. But executives know that the best ideas aren't always coming out of their own R&D labs. That's why a growing number of companies are exploring the idea of open-market innovation—an approach that uses