Publications

  • How companies can overcome Africa's five great challenges

    December 28, 2012 | Emerging Markets | The Economic Times: Corporate Dossier

    While many hurdles in Africa are similar to those in other emerging markets, our research shows that five are more pronounced, requiring Africa-specific solutions: an underdeveloped infrastructure, a disorganized and fragmented retail landscape, a lack of reliable market research, unclear and

  • The China Thing

    December 31, 2002 | Strategy | Benelux newsletter

    China's WTO entry makes it possible for overseas companies to invest in more areas, produce and market according to their own strategies. What many don't realise is that the Chinese market is fiercely competitive. So how does one make it big in China?