Publications

  • To win the talent war, line manager, not HR, is the best weapon

    December 17, 2014 | Livemint.com

    Companies must make employees passionate promoters of their workplace, who will put in the extra effort that creates superior experiences for customers and, in turn, superior financial returns for the firm.

  • Beyond the Pill: How to Improve the Customer Experience in Pharma

    December 17, 2014 | Bain Brief

    How can pharma companies create organizational capabilities that enable them to please customers on a repeatable basis, thus encouraging advocacy and boosting the bottom line at the same time? First you need an effective tracking mechanism for measuring customer experience over time. Second, you

  • Are Speed and Scale Compatible?

    December 15, 2014 | Business Standard

    Fast-growing, developing-market companies benefit from what we call the Founder's Mentality—an essential sense of insurgent mission, an owner's mindset and a passion for the front line and customers. However, as they build the kind of organisation they need to sustain growth, they encounter a

  • The science behind the art of delighting customers

    December 15, 2014 | Livemint.com

    As the Indian economy rebuilds and nudges income levels up, more companies will compete to win over Indian customers. This presents huge opportunities, but also many challenges for companies in what is expected to be a dynamic and competitive market.

  • The Journey North

    December 03, 2014 | Bain Brief

    Young disruptive companies with ambitious founders know how to deliver on the front line. If they want to sustain grown in the long term, they will have to achieve scale without losing their insurgent mindset.

  • It’s time to get the coal sector out of the pits

    October 28, 2014 | Mint

    A wider series of urgent, bold and long-term solutions that include allowing the entry of private entities, including foreign ones, into commercial mining will increase competition and enhance efficiency in the commercial mining sector.

  • Increase focus on household penetration

    September 29, 2014 | Businessworld

    The best way brands can sustainably grow is by increasing the number of buyers through increased household penetration.

  • Brand booster

    September 16, 2014 | Businessworld

    As the Indian economy embarks again on an expansion path, companies must actively seize the opportunity to increase household penetration of their brands by driving consideration.

  • Coping with initiative overload

    May 12, 2014 | Business Standard

    Initiative overload is an ailment that permeates nearly every large company. Here’s a practical set of guidelines to prevent initiative overload when possible and mitigate its effects when not.

  • Non-communicable diseases: A threat to India’s economic growth

    April 29, 2014 | Businessworld

    India's healthcare ecosystems -- the roles of government, private players, tech and regulations--are still evolving.