Publications

  • The battle for China's good-enough market

    August 31, 2007 | Strategy | Harvard Business Review

    Between now and 2030, China will account for one-third of the world's GDP growth. Yet many multinationals are losing share in this critical market. To defend your China position and prevent local competitors from becoming global threats, consider entering China's "good-enough" space. By managing

  • Route to a brand's best strategy

    April 12, 2005 | Consumer Products | European Business Forum

    New findings challenge the belief that market share alone correlates with profitability. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share of the overall product category.

  • From Products to Services: Why It's Not So Simple

    March 31, 2004 | Fundamentals of Growth | Harvard Management Update

    The expansion of services may be the most important business trend of the past two decades. But adding a focus on services can create unexpected obstacles.