Publications

  • Media’s blockbuster business tool: Big Data

    October 19, 2014 | The Business Times

    Media companies are awash with data about how their customers watch or listen to programming. Unfortunately, most lack the analytic firepower necessary to turn petabytes of data into strategic insights that yield new and valuable products.

  • Four out of five companies are just beginning the fusion of physical and digital worlds

    October 14, 2014 | Press release

    Only 20 percent of companies in a Bain & Company study of 300 firms across 20 global industries have progressed beyond the “beginner” stage in responding to digital innovations that are transforming their industries.

  • A higher bar

    October 08, 2014 | Bain Brief

    Few companies have gone far enough in connecting their legal and business strategies. As a result, the activities that could unlock the most value for the company can get crowded out by seemingly urgent but less important demands. However, some companies have figured out how their legal departments

  • Technology questions every CMO must ask

    October 02, 2014 | HBR.org

    A well-planned technology diligence process—a process that anchors individual decisions in a larger context and focuses on creating the right environment in terms of sponsorship, process changes, and capabilities—can significantly improve the odds that marketing’s many new technologies will deliver

  • Why some merging companies become synergy overachievers

    September 30, 2014 | Transaction Advisors

    About 70% of merging companies overestimate synergies according to new Bain & Company analysis comparing deal announcements with the performance of 31,000 companies.

  • Big Data: Media's blockbuster business tool

    September 29, 2014 | Forbes.com

    Media companies are awash with data about how their customers watch or listen to programming. Unfortunately, most lack the analytic firepower necessary to turn petabytes of data into strategic insights that yield new and valuable products.

  • Most adults don’t mind 4 months of Christmas ads

    September 25, 2014 | HBR.org

    It’s the most wonderful time of the year: September, when we start the great tradition of complaining about how retailers push the holiday season earlier every year.

  • New paths to value creation in pharma

    September 24, 2014 | Bain Brief

    In a changing industry, survival increasingly depends on category leadership and distinctive business capabilities.

  • Rethinking the bank branch in a digital world

    September 15, 2014 | HBR.org

    Physical banking is evolving rapidly but not disappearing. Branches may be fewer in number, but they will be more useful and efficient, and banks without branches are likely to find themselves at a competitive disadvantage.

  • Of note: Building the capabilities that build margins

    September 10, 2014 | Consumer Products | Bain newsletters

    While consumer goods companies are struggling with volume growth, their profitability is thriving. But history shows that margin gains are hard to maintain.