Dianne Ledingham photo

Dianne Ledingham

Partner, Boston

Dianne Ledingham is a director in Bain & Company’s Boston office. Dianne is a leader in Bain's Customer Strategy & Marketing practice and a senior partner in the firm's Telecom, Media and Technology (TMT) practices.

Dianne joined Bain in 1990 and during her tenure has built extensive sales effectiveness experience across a range of industries, including industrial services and equipment, enterprise software, networking equipment, telecom equipment, distribution, IT services (federal and commercial), publishing and medical supplies. In addition to her salesforce effectiveness experience, Dianne has teamed with a number of telecom and technology companies to deliver results with full potential growth strategies and transformation programs.

In addition to her consulting responsibilities, Dianne participates in firm governance. She is currently an elected member of Bain's Global Nominating Committee. Dianne has served on Bain's Global Board of Directors and also was the Chairperson of the Global Compensation and Promotion Committee. For nearly 10 years, she was also the global leader of Bain's Sales and Channel Effectiveness capability area within the Customer Strategy & Marketing practice. Dianne is actively involved in consulting recruiting and has led several talent initiatives across the Bain network.

Outside of Bain, Dianne is the Chairperson of the City Year Boston Board of Directors, as well as treasurer for Ventures for Hope. She has also advised several software startups.

Dianne’s expertise has been featured in published articles in the Harvard Business Review and other business journals on the topics of sales effectiveness, customer relationship management and product-to-services migration.

Dianne earned an MBA from Harvard Business School with distinction. She is a graduate of Brown University where she received a Bachelor of Science degree in Electrical Engineering with honors.

Featured videos of Dianne Ledingham

Customer Strategy and Marketing expert Dianne Ledingham discusses topics important to sales and channel effectiveness.

Recent Insights from Dianne Ledingham

HBR articles by Dianne Ledingham

    • Harvard Business Review
    • December 10, 2008

    Turbocharge sales

    By Dianne Ledingham and Darrell Rigby

    The TOPSales framework can boost both sales and margins.

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    • Harvard Business Review
    • September 06, 2006

    The new science of sales force productivity

    By Dianne Ledingham, Mark Korvac and Heidi Locke Simon

    Savvy sales leaders are dramatically changing the way their run their teams.

    • Harvard Management Update
    • April 01, 2004

    From Products to Services: Why It's Not So Simple

    By Sarabjit Singh Baveja, Jim Gilbert and Dianne Ledingham

    The expansion of services may be the most important business trend of the past two decades. But...

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    • Harvard Business Review
    • November 01, 2004

    CRM done right

    By Darrell Rigby and Dianne Ledingham

    Once a black hole, CRM is becoming a basic building block of corporate success.