• The best way to grow consumer products brands

    March 25, 2014 | Consumer Products |

    Consumer products companies throughout the world are waking up to a profound new finding: The best way brands can grow over the long term is to grow the number of buyers. That may sound obvious or even like circular reasoning, but the reality is that it’s a big departure for consumer goods

  • The biggest contributor to brand growth

    March 19, 2014 | Consumer Products | Bain Brief

    Most brand plans typically call for tapping into a well-segmented group of shoppers, getting them to try the brand, and progressively converting them into avid consumers who buy larger and larger quantities of it over time. But the evidence shows this doesn’t work. The best way to grow brands is to

  • Breaking the back of customer churn

    February 05, 2014 | Bain Brief

    Communications service providers know that churn corrode their business, but many of them are aiming at the wrong target. Churn typically results from a series of episodes, not a “last-straw” event, and the solution requires early intervention in ways that build customers’ advocacy. Improving the

  • Bain & Company strengthens worldwide partner group with the promotion of 32 business consultants

    January 09, 2014 | Press release

    Bain & Company continues to bolster its global expertise, promoting 32 consultants to partner in recognition of their outstanding contributions to client successes and the professional development of the firm’s teams.

  • How consumer goods companies can win in low-growth Western Europe

    November 19, 2013 | Consumer Products |

    Consumer goods companies might be tempted to de-prioritize Western Europe in their corporate agendas in favor of more dynamic regions. But there are a host of reasons why Western Europe remains important for multinational companies.

  • New report finds coordinated national remedies needed to restore access to finance for struggling small businesses in Europe

    October 11, 2013 | Financial Services | Press release

    A new report by Bain & Company and the Institute of International Finance (IIF) calls for the creation of national taskforces in Europe, working in coordination with the European Commission, to implement a series of tailored proposals aimed at reviving lending and equity to European SMEs, which

  • Senior partner Paul Meehan appointed to oversee operations in Europe, Middle East and Africa for Bain & Company

    September 10, 2013 | Press release

    Bain & Company, the global business and management consultancy, has selected Paul Meehan, a business transformation expert and 25-year veteran at the firm, as its new regional managing director for Europe, Middle East and Africa (EMEA).

  • Rebooting Western Europe

    June 26, 2013 | Consumer Products | Bain Brief

    Consumer goods executives who look at Western Europe may feel like holding up their hands in resignation. While some developed markets like the US stimulate their way to growth and most emerging markets continue to thrive, Western Europe’s well-documented challenges drag on.

  • Growth through simplicity: How the best consumer goods players are getting bigger by getting smaller

    June 26, 2013 | Consumer Products | Bain Brief

    Consumer goods companies have been beefing up their portfolios to grow, amassing offerings to serve every conceivable consumer preference. In the process, they've added complexity, costs and confusion for consumers. Rather than offer every possible flavor and formulation, industry winners are

  • The new CIO's quick-start manual

    April 03, 2013 | IT | Bain capability brief

    For a new CIO, learning to strike the right balance between addressing old problems and creating new capabilities is critical not only to survive but also thrive in a tough, big job. But seasoned veterans, too, can benefit by seeing their IT organization through the eyes of the newcomers they once