Publications

  • The Five Disciplines of Customer Experience Leaders

    April 08, 2015 | Bain Brief

    Designing experiences that consistently impress and stand out from the crowd remains a difficult endeavor, and companies often falter after an initial burst of energy. By addressing five key questions, customer experience leaders develop the capabilities to make the design process more effective

  • Why it's time for consumer goods companies to go shopping

    March 20, 2015 | Forbes.com

    How leading acquirers develop Repeatable Models for mergers and acquisitions.

  • Repeatable M&A in Consumer Goods

    March 18, 2015 | Bain Brief

    Mergers and acquisitions deliver better results for consumer goods companies than for companies in other industries. Why, then, are so many consumer goods companies settling for occasional deals instead of building a repeatable model for doing lots of them—and doing them right?

  • Ending the telecom price wars in Europe: consumers say they are willing to pay 20 percent more to providers that enable a superior digital lifestyle experience

    February 25, 2015 | Telecommunications | Press release

    ENDING THE TELECOM PRICE WARS IN EUROPE: CONSUMERS SAY THEY ARE WILLING TO PAY 20 PERCENT MORE TO PROVIDERS THAT ENABLE A SUPERIOR DIGITAL LIFESTYLE EXPERIENCE

  • Repremiumization: The Way Up for Europe's Telcos

    February 25, 2015 | Bain Brief

    Fifteen years of price wars have weakened the revenues and profits of Europe's telecom operators, while conditioning customers to think of price first when choosing a provider. Repremiumisation offers telecom operators a chance to restore the premium value and perception of the service they provide.

  • Size isn't everything

    February 11, 2015 | Bain infographic

    Building scale has long been a cornerstone of corporate strategy. But attaining full potential means reaching well beyond scale.

  • Strategy Beyond Scale

    February 11, 2015 | Bain Brief

    Building scale has long been a cornerstone of corporate strategy. But new Bain & Company research demonstrates that companies taking the fullest advantage of leadership economics don't rely on scale alone. The best leadership teams generate the most economic profit by developing superior assets and

  • Frédéric Debruyne: How to be a customer experience leader

    December 07, 2014 | Bain video

    In this short video, Frédéric Debruyne, a partner in Bain's Customer Strategy & Marketing practice, discusses what it takes for companies to improve the customer experience.

  • Frédéric Debruyne: Simplify to grow in telecommunications

    December 07, 2014 | Bain video

    Bain Partner Frédéric Debruyne explains how telcos can successfully reduce complexity.

  • Chinese shoppers: Three things leading consumer products companies get right

    October 29, 2014 | Bain report

    Although the market environment continues to evolve in China, shopper behaviors have remained consistent and stable between 2011 and 2013. The most successful consumer companies have adapted to these behaviors to increase penetration.