Publications

  • Increase focus on household penetration

    September 29, 2014 | Businessworld

    The best way brands can sustainably grow is by increasing the number of buyers through increased household penetration.

  • Brand booster

    September 16, 2014 | Businessworld

    As the Indian economy embarks again on an expansion path, companies must actively seize the opportunity to increase household penetration of their brands by driving consideration.

  • From shelf to checkout: How brands can stand out at stores

    July 10, 2014 | Forbes.com

    Consumer products companies that rediscover the potential inside each store can watch sales grow by an additional 5% to 15% each year.

  • Simplify to grow in telecommunications

    July 09, 2014 | Bain Brief

    Telecom companies can spot complexity by identifying the pain points suffered by customers and employees. Leaders focus on eliminating the underlying causes to deliver a better customer experience and lay the groundwork for the next round of growth.

  • The new mission for brands: Winning shoppers in the store

    June 25, 2014 | Bain Brief

    Until now, many consumer goods CEOs didn’t feel the urgency to prioritize their in-store execution. Now, as retail channels and formats change in both mature and developing markets, and as shoppers make more of their purchase decisions in the store – and faster than ever –brands need to draw up

  • The best way to grow consumer products brands

    June 10, 2014 | Business Day

    The best way brands can grow is to increase the number of buyers. That may sound obvious or even like circular reasoning, but the reality is that it’s a big departure for consumer goods executives.

  • How to grow consumer products brands

    June 09, 2014 | Jakarta Post

    Consumer products companies throughout the world are waking up to a profound new finding: The best way brands can grow over the long term is to grow the number of buyers.

  • Growth through simplicity

    May 02, 2014 | CEO Forum

    Many consumer goods players, particularly in developed markets like Australia, suffer from a host of painful aches – everything from stagnant growth to unwieldy supply chains to out-of-control organisational costs. When we dig deep we often find the same root cause for these symptoms: too many

  • The best way to grow consumer products brands

    March 25, 2014 | Consumer Products | Forbes.com

    Consumer products companies throughout the world are waking up to a profound new finding: The best way brands can grow over the long term is to grow the number of buyers. That may sound obvious or even like circular reasoning, but the reality is that it’s a big departure for consumer goods

  • The biggest contributor to brand growth

    March 19, 2014 | Consumer Products | Bain Brief

    Most brand plans typically call for tapping into a well-segmented group of shoppers, getting them to try the brand, and progressively converting them into avid consumers who buy larger and larger quantities of it over time. But the evidence shows this doesn’t work. The best way to grow brands is to