Publications

  • Size isn't everything

    February 11, 2015 | Bain infographic

    Building scale has long been a cornerstone of corporate strategy. But attaining full potential means reaching well beyond scale.

  • Strategy Beyond Scale

    February 11, 2015 | Bain Brief

    Building scale has long been a cornerstone of corporate strategy. But new Bain & Company research demonstrates that companies taking the fullest advantage of leadership economics don't rely on scale alone. The best leadership teams generate the most economic profit by developing superior assets and

  • Frédéric Debruyne: How to be a customer experience leader

    December 07, 2014 | Bain video

    In this short video, Frédéric Debruyne, a partner in Bain's Customer Strategy & Marketing practice, discusses what it takes for companies to improve the customer experience.

  • Frédéric Debruyne: Simplify to grow in telecommunications

    December 07, 2014 | Bain video

    Bain Partner Frédéric Debruyne explains how telcos can successfully reduce complexity.

  • Chinese shoppers: Three things leading consumer products companies get right

    October 29, 2014 | Bain report

    Although the market environment continues to evolve in China, shopper behaviors have remained consistent and stable between 2011 and 2013. The most successful consumer companies have adapted to these behaviors to increase penetration.

  • Increase focus on household penetration

    September 29, 2014 | Businessworld

    The best way brands can sustainably grow is by increasing the number of buyers through increased household penetration.

  • Brand booster

    September 16, 2014 | Businessworld

    As the Indian economy embarks again on an expansion path, companies must actively seize the opportunity to increase household penetration of their brands by driving consideration.

  • From shelf to checkout: How brands can stand out at stores

    July 10, 2014 | Forbes.com

    Consumer products companies that rediscover the potential inside each store can watch sales grow by an additional 5% to 15% each year.

  • Simplify to Grow in Telecommunications

    July 09, 2014 | Bain Brief

    Telecom companies can spot complexity by identifying the pain points suffered by customers and employees. Leaders focus on eliminating the underlying causes to deliver a better customer experience and lay the groundwork for the next round of growth.

  • The New Mission for Brands: Winning Shoppers in the Store

    June 25, 2014 | Bain Brief

    Until now, many consumer goods CEOs didn’t feel the urgency to prioritize their in-store execution. Now, as retail channels and formats change in both mature and developing markets, and as shoppers make more of their purchase decisions in the store – and faster than ever –brands need to draw up