What we do

Inspired by the vast potential of the Chinese nation and its people, Bain planted roots in Beijing in 1993, and was the first foreign strategy firm to do so. Bain Hong Kong and Bain Shanghai opened in 1991 and in 2004.

We’ve worked with change-oriented multinationals and local clients in more than 40 cities across China, combining our global experience with a deep understanding of the Chinese market and culture. Our clients span a mix of sectors including industrial goods and services, financial services, consumer goods, retail, and technology. Our work with many of Asia's top private equity funds is a point of distinction for the firm as well.

Our functional area expertise includes performance improvement, organization enhancement, mergers and acquisitions, and due diligence, but strategy consulting is particularly sought after in this region:

  • Corporate strategy - which businesses to be in and which to exit
  • Business unit strategy - how to help a specific business reach its full economic potential
  • Strategy across the organization - including sales and marketing, operations, IT, overall organizational effectiveness and change management