• The Dawn of the Mega Supplier

    June 14, 1999 | Bain Brief

    What if buying a car were more like buying a computer? A shopper would begin by deciding what generation of engine she wanted in her sedan-say, a Cummins NTR with 200 horsepower, the reigning "Pentium" of car engines-and which interior model she wanted: say, the Lear B90 or B100.