Publications

  • Want more loyal customers?

    September 01, 2014 | Best's Review

    Customer loyalty has been tough to come by in the insurance industry, but companies that delight can woo even the most price-sensitive customers.

  • Billions online

    July 22, 2014 | BRICS Business Magazine

    Each year delivers impressive e-commerce growth as China’s shoppers heartily embrace e-commerce. Online sales are expected to continue on their amazing trajectory, reaching 3.3 trillion yuan by 2015.

  • From shelf to checkout: How brands can stand out at stores

    July 10, 2014 | Forbes.com

    Consumer products companies that rediscover the potential inside each store can watch sales grow by an additional 5% to 15% each year.

  • Simplify to Grow in Telecommunications

    July 09, 2014 | Bain Brief

    Telecom companies can spot complexity by identifying the pain points suffered by customers and employees. Leaders focus on eliminating the underlying causes to deliver a better customer experience and lay the groundwork for the next round of growth.

  • Chinese Shoppers: Evolving Behaviors in a Challenging Environment

    July 01, 2014 | Bain Brief

    The growth of the fast-moving consumer goods market continues to slow in China. Fierce competition among brands and thriftier shoppers mean that marketers can no longer grow a brand just by riding a category wave.

  • The New Mission for Brands: Winning Shoppers in the Store

    June 25, 2014 | Bain Brief

    Until now, many consumer goods CEOs didn’t feel the urgency to prioritize their in-store execution. Now, as retail channels and formats change in both mature and developing markets, and as shoppers make more of their purchase decisions in the store – and faster than ever –brands need to draw up

  • Customer Loyalty and the Digical Transformation in P&C and Life Insurance: Global Edition 2014

    June 18, 2014 | Financial Services | Bain Brief

    Bain’s new survey of 158,400 consumers in 18 countries sheds light on how various customer segments perceive their P&C and life carriers; what customers want from their carriers and how they behave; and how different distribution channels influence loyalty. The report discusses four specific steps

  • Building the Retail Bank of the Future

    June 18, 2014 | Financial Services | Bain Brief

    To date, many banks have focused digital investments on building the capabilities to do simple transactions through online or mobile channels in order to further reduce brick-and-mortar branch costs. Now, forward-looking banks are creating a differentiated customer experience featuring truly

  • The best way to grow consumer products brands

    June 10, 2014 | Business Day

    The best way brands can grow is to increase the number of buyers. That may sound obvious or even like circular reasoning, but the reality is that it’s a big departure for consumer goods executives.

  • How to grow consumer products brands

    June 09, 2014 | Jakarta Post

    Consumer products companies throughout the world are waking up to a profound new finding: The best way brands can grow over the long term is to grow the number of buyers.