Публікації про компанію

  • Innovation in turbulent times

    May 31, 2009 | Strategy | Harvard Business Review

    Too few businesses have creative, right-brain types in leadership positions. That leaves innovation especially vulnerable to unwise cost cutting during hard times. Decisions about slashing versus retaining projects are made by analytic, left-brain leaders unsuited to evaluating innovation

  • Building an innovation platform

    April 30, 2007 | Consumer Products | European Business Forum

    Consumer goods companies typically look to innovation to open new streams of revenue, stay ahead of competitors and justify price increases. But nine out of 10 innovations die in the pipeline, and about three-quarters fail after launch.

  • Higher net price—or bust

    April 30, 2007 | Consumer Products | Harvard Business Review

    Net price per equivalent unit is the inflation-adjusted price charged to whoever buys directly from the company—consumers, for instance, or distributors. It is an average, weighted by the number of units sold at each price, that takes into account any deals or discounts.