Публікації про компанію

  • Nestle Moves to Congee for Chinese Palates: Retail

    November 19, 2012 | Supply Chain Management, Retail | Bloomberg | Media mention

    Even though Nestle has been selling product in China since 1874, in the past three years it has taken a more active approach to find out "what the Chinese really want" versus just introducing them to their Western products.

  • Responsible Value Chain: What Are You Accountable For?

    December 21, 2003 | Consumer Products | Bain Brief

    " The sophistication of NGOs and consumer groups appears to be growing: Increasingly, they target big brands as a way to define and resolve global social issues.

  • The Future of Customer Service

    May 27, 1999 | Customer Strategy & Marketing | Bain Brief

    What can it mean when a five-star hotel chain authorises its staff to spend up to 1,250 pounds each to tackle problems affecting customer service? Or that a prominent retailer guarantees shoppers they will never again have to queue at the checkout counter?