Publications

  • You Cut Your Prices. So Why Didn’t Consumers Notice?

    February 20, 2017 | WSJ.com

    Companies’ actual prices are often at odds with how consumers perceive their prices.

  • Distributed Ledgers in Payments: Beyond the Bitcoin Hype

    July 13, 2016 | Bain Brief

    Distributed ledgers present banking executives with intriguing opportunities. Forward-thinking institutions are starting to move beyond experimentation to realize the potential for faster, more efficient payments.

  • Understanding Value: How to Capture the Pricing Opportunity in Chemicals

    May 18, 2016 | Bain Brief

    Pricing is an underdeveloped opportunity in the chemicals industry. Most chemical companies can build better pricing capabilities within 12 to 18 months, but it requires a focused effort with ongoing support from senior leadership.

  • Clearing the Roadblocks to Better B2B Pricing

    December 10, 2014 | Bain Brief

    Even in commoditized industries, companies can charge a premium for features and enhancements that customers value.

  • Winning customer advocacy in UK retail banking

    March 19, 2011 | Financial Services | Bain Brief

    Leaving town for an eagerly anticipated weekend getaway abroad, Anne, a longtime customer of a leading high street bank, stopped by her local branch to make an ATM withdrawal. When her card did not work, she went inside to report the problem.

  • How Europe's grocers keep food sales fresh

    January 21, 2009 | Retail | The Wall Street Journal Europe

    " The capability to cater to local preferences in a cost-effective way may help position these companies to weather the economic downturn better than their competitors.

  • Finding growth in Europe's shifting grocery landscape

    July 17, 2008 | Retail | Bain Brief

    Europeans are changing their habits, and that's changing the way they shop. Among the trends, they're more concerned than ever about their health and the environment, and they're eager for a more enjoyable shopping experience.

  • 7 things firms need to know

    July 21, 2006 | Customer Strategy & Marketing | The Straits Times

    The news this week that marketing and public relations roles are in hot demand in Singapore - among the top three jobs that companies here are trying to fill - comes at a time when the days of traditional marketing may be numbered.

  • Tuning into the voice of your customer

    September 30, 2005 | Bain Net Promoter System® | Harvard Management Update

    A recent Bain & Company survey reveals just how commonly companies misread the market. Surveying 362 firms, the company found that 80% believed they delivered a "superior experience" to their customers.

  • Closing the delivery gap

    September 26, 2005 | Customer Strategy & Marketing | Bain Brief

    Most companies assume they're consistently giving customers what they want. Usually, they're kidding themselves. When we recently surveyed 362 firms, we found that 80% believed they delivered a "superior experience" to their customers.