Bain London works on multiple topics within this capability, including customer insights, customer segmentation, product & category management, pricing, brand strategy & marketing effectiveness, sales & channel effectiveness, customer experience, loyalty & NPS and customer led growth.
Results:
- Helped a global automotive manufacturer identify its customer needs and produce a new car design. Resulted in the creation of a best-selling vehicle in a newly identified segment
- Designed a new strategy to drive customer advocacy and improved customer experience for a major player in retail banking
- Helped a luxury consumer products business segment its market and improved salesforce effectiveness that increased year-on-year sales by 25 per cent.
For more information visit our Customer Strategy & Marketing page on bain.com
