Barney Hamilton photo

Barney Hamilton

Partner, London

Barney Hamilton is a partner at Bain & Company based in the London office. Barney is the head of Bain London’s European Customer Strategy & Marketing practice and also Co-leader of Bain & Company’s global Customer Led Growth capability.

Barney has over 15 years consulting experience with particular focus in resolving customer focused, strategic issues for multinational businesses in a range of industries including telecommunications, retail, fast moving consumer goods, financial services, media and entertainment.

Project examples cover the broad range of activities required to drive growth: customer insight and segmentation, customer acquisition and retention strategy, marketing planning, proposition design, channel strategy, NPS and customer advocacy, customer experience, and pricing.

Barney has an MA in Maths & Philosophy from Cambridge University, where he was President of the University Student Union.

Barney is married with two children, and has a passion for photography. In addition, and despite periods of ridicule, he has been a fan of both West Ham and George Michael for nearly 30 years.