Publicaciones mundiales

  • Can communications services providers earn their customers’ love?

    March 13, 2014 | Customer Strategy & Marketing, Telecommunications | Business Day

    Ask a friend whether he would recommend his mobile phone, Internet or cable provider, and chances are you won’t be convinced to sign on with that company. The truth is, across all three markets, customers typically go with the least-objectionable provider rather than one they feel strongly about.

  • Let my Fritos go

    March 01, 2014 | Retail | The Economist | Media mention

    Nelson Peltz, a founding partner of Trian Fund Management published a paper proposing the break up of Pepsi Co., arguing that American consumption of soda has decreased in the past few years and Pepsi's share of those sales with it.

  • Tipping the scales in the global battle of the bulge

    February 14, 2014 | Healthcare |

    Private sector opportunities to promote healthy living are evolving at a rapid pace, demanding a complete break from old roles and a new “cross-sector” language of integration that can capture the imagination of consumers.

  • Do your B2B customers promote your business?

    February 12, 2014 | Customer Strategy & Marketing | Bain Brief

    B2B executives in industries ranging from industrial goods to financial services to healthcare find loyalty to be a powerful lever. It can both accelerate growth and create sustainable competitive advantage. But earning loyalty in B2B markets poses unique challenges, often involving complicated

  • IT in M&A: Increasing the odds of a successful integration

    February 12, 2014 | IT | Bain Brief

    In every merger or acquisition, the business wants to combine the organization quickly while the IT department wants to invest the time to integrate the company's systems effectively. Both need to happen, but in successful IT integrations, executives work quickly to determine which decisions are

  • Disillusioned hedonist shoppers

    February 11, 2014 | Retail | The Economist | Media mention

    Claudia D’Arpizio, a partner at Bain and an author of the report, says she is "astounded by the speed at which Chinese customers, especially those in Beijing and Shanghai, are switching from omnivorous consumption of status symbols to more discriminating choices.

  • Mobile payments: Finally ready to take off?

    February 05, 2014 | Technology | Bain Brief

    In a broad survey across Western Europe and the US, consumers told Bain that although they are concerned about security and privacy, they are willing to try mobile payments—provided they see some benefits such as more convenience or better value. Banks, retailers and tech companies that act now to

  • Breaking the back of customer churn

    February 05, 2014 | Customer Strategy & Marketing, Telecommunications | Bain Brief

    Communications service providers know that churn corrode their business, but many of them are aiming at the wrong target. Churn typically results from a series of episodes, not a “last-straw” event, and the solution requires early intervention in ways that build customers’ advocacy. Improving the

  • With engagement rings, love meets budget

    January 31, 2014 | Metals and Mining | New York Times | Media mention

    At a time when many young adults are facing a weak job market and large student debts, the luxurious diamond engagement ring continues to find its way to ring fingers all over the United States.

  • Be right more often: How utilities can make better bets

    January 29, 2014 | Utilities and Alternative Energy | Bain Brief

    Energy markets are difficult to predict at the best of times, harder still in a time of supply shocks, declining usage and uncertain regulations. As utility executives look to the future, they can make better investment decisions by building up their scenario planning capabilities and identifying