Publicaciones mundiales

  • From shelf to checkout: How brands can stand out at stores

    July 10, 2014 |

    Consumer products companies that rediscover the potential inside each store can watch sales grow by an additional 5% to 15% each year.

  • How SaaS providers can use pricing to achieve their ambitions

    July 09, 2014 | Bain Brief

    SaaS pricing set casually or based on internal cost metrics generally fails to generate the anticipated growth, or leaves a huge amount of value on the table. Bain has identified six pricing strategies, each informed by a deep understanding of customers’ needs, so that providers can select the

  • Simplify to grow in telecommunications

    July 09, 2014 | Bain Brief

    Telecom companies can spot complexity by identifying the pain points suffered by customers and employees. Leaders focus on eliminating the underlying causes to deliver a better customer experience and lay the groundwork for the next round of growth.

  • The new mission for brands: Winning shoppers in the store

    June 25, 2014 | Bain Brief

    Until now, many consumer goods CEOs didn’t feel the urgency to prioritize their in-store execution. Now, as retail channels and formats change in both mature and developing markets, and as shoppers make more of their purchase decisions in the store – and faster than ever –brands need to draw up

  • Decision-driven marketing

    June 24, 2014 | Harvard Business Review

    Cutting-edge companies create a different kind of marketing organization—one that is less siloed, more interactive, and more collaborative, and that increases marketing’s value and effectiveness.

  • Stop wasting valuable time!

    June 19, 2014 | Bain Brief

    The typical company’s senior executives spend less than three hours a month working together as a team, and usually less than three hours discussing strategic issues. But it doesn't need to be this way.

  • Customer loyalty and the Digical℠ transformation in P&C and life insurance: Global edition 2014

    June 18, 2014 | Financial Services | Bain Brief

    Bain’s new survey of 158,400 consumers in 18 countries sheds light on how various customer segments perceive their P&C and life carriers; what customers want from their carriers and how they behave; and how different distribution channels influence loyalty. The report discusses four specific steps

  • Private equity's new strategic imperative

    June 11, 2014 |

    Private equity firms that parlay their core capabilities by making them a platform for growth will deliver superior returns and steadily pull away from their rivals.

  • The best way to grow consumer products brands

    June 10, 2014 | Business Day

    The best way brands can grow is to increase the number of buyers. That may sound obvious or even like circular reasoning, but the reality is that it’s a big departure for consumer goods executives.

  • How to grow consumer products brands

    June 09, 2014 | Jakarta Post

    Consumer products companies throughout the world are waking up to a profound new finding: The best way brands can grow over the long term is to grow the number of buyers.